Top 5 Beauty Retail Apps Performance in Germany for Q1 2023

In Q1 2023, the top 5 beauty retail apps in Germany displayed a range of performance metrics in terms of downloads, active users, and revenue. Here’s a closer look at the trends observed.

Douglas - Parfüm & Kosmetik experienced fluctuating weekly downloads, starting at 24K in late December and ending at approximately 20K by the end of March. The app's weekly active users saw a slight decline from around 124K to 113K over the quarter.

flaconi showed a mixed trend in weekly downloads, peaking at about 14K in mid-February and dropping to around 5.4K by the end of March. The app maintained relatively stable weekly active users, ranging from 88K to 106K throughout the quarter.

Vorherige Version Sephora had its weekly downloads fluctuate between 10.9K and 5.3K, with a notable peak of 15.9K in early January. The weekly active users mirrored this trend, growing from 45K to approximately 55K by the end of March.

Notino: profumi e cosmetici saw its weekly downloads increase significantly, peaking at about 6.9K in late March from a low of 1.3K at the start of the quarter. The weekly active users followed a similar pattern, rising from 8.2K to around 17.7K by the end of March.

GLAMOUR Shopping had a remarkable surge in weekly downloads, skyrocketing from under 100 in late December to over 31K by the end of March. The app’s weekly active users also saw a substantial increase, growing from 4.7K to nearly 29.2K within the same period.

These insights are based on data from Sensor Tower, where more detailed analysis and trends can be explored.